Reinventing Public Service Communication: European Broadcasters and Beyond

European Public Service Broadcasters (psbs) Are Struggling To Come To Terms With A Number Of Issues: The Europeanisation And Globalisation Of Media Ownership, Production, Programming And Distribution; The 'marketisation' Of Media Output; Technological Convergence; And Audience Fragmentation. While The Prevailing Nation-state Frameworks For Cultural And Political Identity Are Gradually Fading, Some Psbs Are Finding It Hard To Serve And Promote National Culture And Identity, And To Meet The Challenge Of Growing Uncertainties Within A Cosmopolitan Europe. At The Same Time, Psbs Are Considered To Be An Important Way Of Helping European Citizens Make Sense Of Such Developments By Bearing Traces Of Collective Identities And Therefore Creating An Expanded, Pan-european Cultural Space. Can Psbs Be 'multi-cultural' And Mobilise A New Sense Of Europeanness, While At The Same Time Making The Transformation Into Public Service Media (psm) And Delivering Public Service Content That Will Meet Audience Needs In A Digital Age? The Scholars In This Volume - Covering Mainly European Countries But Also Looking Comparatively At The Us, Canada, Australia And New Zealand - Discuss The Contemporary Relevance Of Psm As A Cultural And Political Enterprise And As A Forum In Which A Variety Of Cultural Demands Can Best Be Met. Psb 3.0: Re-inventing European Psb / K. Jakubowicz -- Pluralism And Funding Of Public Service Broadcasting Across Europe / P. Iosifidis -- Eu Broadcasting Governance And Psb: Between A Rock And A Hard Place / M. Michalis -- The European Union's Competition Directorate: State Aids And Public Service Broadcasting / M. Wheeler -- Psb And The European Public Sphere / B. Thomas -- Civic Engagement And Elite Decision-making In Europe: Reconfiguring Public Service News / F. Corcoran -- For Culture And Democracy: Political Claims For Cosmopolitan Public Service Media / K. Sarikakis -- Public Broadcasters And Transnational Broadcasting: Coming To Terms With The New Media Order / J.k. Chalaby -- Public Service Media And Children: Serving The Digital Citizens Of The Future / A.d'arma And J. Steemers -- Heritage Brand Management In Public Service Broadcasting / G.f. Lowe And T. Palokangas -- The Bbc And Uk Public Service Broadcasting / J. Tunstall -- France: Presidential Assault On The Public Service / R. Kuhn -- Public Service Broadcasting In Germany: Stumbling Blocks On The Digital Highway / R. Woldt -- Public Service Communication In Italy: Challenges And Opportunities / C. Padovani -- Spanish Public Service Media On The Verge Of A New Era / B. Len -- Squeezed And Uneasy: Psm In Small States: Limited Media Governance Options In Switzerland And Austria / J. Trapel -- The 'state' Of 'public' Broadcasting In Greece / S. Papathanassopoulos -- Public Service Broadcasting In Poland: Between Politics And Market / P. Stepka -- From 'state Broadcasting' To 'public Service Media' In Hungary / M. Lengyel -- Future Directions For Us Public Service Media / W. Baer -- Identity Housekeeping In Canadian Public Service Media / P. Savage -- Public Service Media In Australia: Governing Diversity / G. Hawkins -- New Zealand On Air, Public Service Television And Tv Drama / T. Dunleavy. Edited By Petros Iosifidis. Includes Bibliographical References And Index.