Public Relations Writing: The Essentials of Style and Format

Author(s)

this Text Equips Students With The Essential Skills For Developing And Writing Public Relations Materials, Covering All Areas Of Public Relations Writing—including News Releases, Backgrounders, Newsletter And Magazine Articles, Brochures, Print Advertising Copy, And Broadcast Scripts. Recent Technological Changes Are Also Covered To Give Students An Understanding Of How Technology Impacts The Public Relations Industry. In The Constantly Changing World Of Public Relations, The Text Continues To Stress The Need For Public Relations Professionals To Communicate More Effectively To All Audiences.

Name in long format: Public Relations Writing: The Essentials of Style and Format
ISBN-10: 0073511927
ISBN-13: 9780073511924
Book pages: 400
Book language: en
Edition: 6
Binding: Paperback
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Dimensions: Height: 9.1 Inches, Length: 7.3 Inches, Weight: 1.27427187436 Pounds, Width: 0.63 Inches

Related Books