Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence (Praeger Series in Political Communication (Paperback))

Public Relations Is A Rhetorical Experience : The Integral Principle In Case Study Analysis / William N. Elwood -- Scandalous Rhetorics / Barry Brummett -- Mobil's Epideictic Advocacy : Observations Of Prometheus Bound / Richard E. Crable And Steven L. Vibbert -- The Engineering Of Outrage : Mediated Constructions Of Risk In The Alar Controversy / Jamie Press Lacey And John T. Llewellyn -- I Am A Scientologist : The Image Management Of Identity / Jeffrey L. Courtright -- Plastic As Planet-saving Natural Resource : Advertising To Recycle An Industry's Reality / Patricia Paystrup -- From We Didn't Do It To It's Not Our Fault : The Use Of Apologia In Public Relations Crises / Keith Michael Hearit -- Philip Morris Magazine : An Innovation In Grass Roots Issue Management / Rachel L. Holloway -- Janus In The Looking Glass : The Management Of Organizational Identity In Corporate Recruitment Videos / Theresa A. Russell-loretz -- The Rhetoric Of Indoctrination : A Critical Analysis Of New Employee Orientation / Mitchell S. Mckinney -- Sane/freeze, Issue Status, And Rhetorical Diversification / Michael F. Smith -- Issue Management During Corporate Mergers : A Case Study Of At & T And Ncr / Kelly Fudge -- Communication In Ballot Issue Campaigns : A Rhetorical Analysis Of The 1991 Cincinnati Public Schools Levy Campaign / Jeffrey P. Joiner And Kathleen M. German -- Public Relations And The Ethics Of The Moment : The Anatomy Of A Local Ballot Issue Campaign / William N. Elwood -- Critical Theory In Public Relations Inquiry : Future Directions For Analysis In A Public Relations Context / Kathleen M. German. Edited By William N. Elwood. Includes Bibliographical References (p. [295]-325) And Index.