Public Relations: A Value Driven Approach
Author(s)
David W. Guth
Charles Marsh Ph.D.
This is the eBook of the printed book and may not include any
media, website access codes, or print supplements that may come
packaged with the bound book.
Updated in a new 5th
edition, Public Relations: A Values-Driven Approachteaches
students how to build ethical, productive relationships with
strategic constituencies. Now with an engaging full-color design
yet retaining its popular, attractive price for students, the fifth
edition provides a valuable introduction to the contemporary
dynamics of the field.
Keywords
Higher,
Professional, Career & Trade -> Education -> Higher
