Problems and Cases in Healthcare Marketing
Author(s)
Gourville,John
Quelch,John
Rangan,V Kasturi
Gourville,John
Quelch,John
Rangan,V Kasturi
cases In Health Care Marketing, 1/e By Gourville, Quelch, And Rangan Is A Collection Of Harvard Cases That Concentrate On Marketing Within The Health Care Sector. The Book Is Divided Into Seven Sections, Exploring Topics Which Include: Developing A Marketing Strategy, Developing New Products, Launching Of New Products, Managing Distribution, Managing Communications, Managing The Brand, And International Marketing.
| Name in long format: | Problems and Cases in Healthcare Marketing |
|---|---|
| ISBN-10: | 0072887761 |
| ISBN-13: | 9780072887761 |
| Book pages: | 448 |
| Book language: | en |
| Edition: | 1 |
| Binding: | Hardcover |
| Publisher: | McGraw-Hill/Irwin |
| Dimensions: | Height: 10.2 Inches, Length: 8.1 Inches, Weight: 2.2597381855 Pounds, Width: 0.98 Inches |
