Principles of Marketing (7th Edition)
Author(s)
Kotler, Philip
Armstrong, Gary
Kotler, Philip
Armstrong, Gary
Principles Of Marketing, Third European Edition Provides An Introduction To Modern Marketing. Recognising The Increasing Significance Of Globalisation And E-business, John Saunders And Veronica Wong Have Dealt With Europe In A Global Marketing Context. Illustrative Examples And Case Studies Are Drawn From Across Europe And Around The World.
| Name in long format: | Principles of Marketing (7th Edition) |
|---|---|
| ISBN-10: | 0131902083 |
| ISBN-13: | 9780131902084 |
| Book pages: | 122 |
| Book language: | en |
| Edition: | 7th |
| Binding: | Hardcover |
| Publisher: | Prentice Hall College Div |
| Dimensions: | Height: 11.5 Inches, Length: 1.25 Inches, Weight: 3.98595769696 Pounds, Width: 8.75 Inches |
