Prentice Hall Finance and Accounting Internet Guide: A Guided Tour of the Information Superhighway

Section 1 Internet Crash Course For Accountants 1 -- Chapter 1 In The Beginning 3 -- What Is The Internet? 3 -- History Of The Internet -- Who Invented It? 3 -- Internet History Resources 5 -- Who Owns And Runs The Internet? 6 -- How The Internet Works -- Just The Basics 6 -- Chapter 2 Why Invest In The Internet? 9 -- Wealth Of Information Online 9 -- Inexpensive To Communicate 9 -- Your Clients Are Online! 10 -- Traditional Business Models Are Changing 10 -- Advising Your Clients About E-commerce Issues 10 -- Make Your Business Available 11 -- Release Time-sensitive Information 11 -- Create New Revenue Streams 11 -- Research Resources 11 -- Networking Opportunities 12 -- Stay Up On The Technological Revolution 12 -- Chapter 3 Internet Demystified 13 -- Pieces Of The Internet Puzzle 13 -- Multimedia Information Services 14 -- Communication Services 16 -- Information Retrieval Services 20 -- Information Search Services 21 -- Internet Acronyms And Buzzwords 21 -- Chapter 4 Enhancing Your Internet Power 26 -- What Is Push Technology? 26 -- Traditional Push Technology Resources 27 -- A Push Technology Comparison 29 -- Other Push Resources 29 -- Push Technology Tips And Tricks 31 -- Webcasting -- A Broader Term 31 -- Using Plug-ins For Maximum Internet Functionality 32 -- An Icq Primer 35 -- Chapter 5 The Year 2000 And Beyond 37 -- The Shift Of Web Demographics 37 -- The Future And Fate Of The Domain Name 38 -- Isp Consolidation 38 -- Barriers To Entry -- Portal Combat 39 -- E-commerce Issues 39 -- Privacy Issues 40 -- The Next Generation Of Fax Technology 42 -- The Year 2000 Issue 42 -- Will There Be An Internet 2? 44 -- Section 2 Getting Connected And Using The Web 45 -- Chapter 6 Connecting To The Internet 47 -- Finding The Right Internet Connection For You 47 -- Hardware Connections -- New Choices For Access 49 -- How To Connect To The Internet Now! 50 -- How To Choose An Isp 52 -- National Isps/osps Web Sites 53 -- Free E-mail Resources 55 -- Chapter 7 The Internet Treasure Hunt 56 -- Different Types Of Search Sites 56 -- General Search Engine Tips 57 -- How The Majors Stack Up 58 -- Obscure Search Alternatives 58 -- Choose The Best Search Engine For Your Purpose 60 -- Search Resources 61 -- Chapter 8 The Web Browser Face-off 62 -- A Side-by-side Browser Comparison 62 -- Next Generation Browsers -- The Betas 62 -- Browser Resources 64 -- Alternatives To The Big 2 65 -- Chapter 9 Back Office Productivity 67 -- Get A Leg Up On Software Support 67 -- Find Temporary Or Permanent Employees 68 -- Simplify With Web-enabled Purchasing Applications 68 -- Spam -- A Totally Useless Waste Of Time And Bandwidth 69 -- Use Web-based Time And Expense Reporting Solutions 71 -- Section 3 The 1999 Directory Of Accounting And Finance Resources 73 -- Chapter 10 Internet Resources Directory By Discipline 75 -- Accounting 75 -- Assurance And Consulting 94 -- Audit 100 -- Government 106 -- Personal Financial Planning 119 -- Private Industry 128 -- Tax 135 -- Chapter 11 Business And Finance Resources 149 -- Business 149 -- Finance 156 -- Entrepreneur 175 -- Small Business 181 -- Banking 184 -- Chapter 12 Information Resources 190 -- Information And News 190 -- Industry 204 -- International 209 -- E-commerce 216 -- Community Resources 220 -- Academia & University 226 -- Continuing Professional Education 230 -- Exams 236 -- Chapter 13 Other Resources 241 -- The Cpa Toolbox 241 -- Directories & Search 248 -- Job Search 259 -- Travel Resources 266 -- Internet 275 -- Web Site Development 279 -- Java Break 285 -- Software & Hardware 289 -- Section 4 Creating A Presence On The Internet 293 -- Chapter 14 Designing An Interesting Web Site 295 -- Determine Your Web Site Objectives 295 -- Form Your Concept 296 -- Craft Your Content 297 -- Web Site Execution Pointers 299 -- Web Site Design Resources 300 -- Chapter 15 Creating A Great Web Site On Your Own 302 -- Easy Programs With Maximum Impact 302 -- Bare, Bare Bones Html 304 -- Uploading Your Site For All To See -- An Ftp Primer 308 -- Html Validation 309 -- Easy Additions To Enhance Your Web Site 310 -- Free Home Page Resources 313 -- Comprehensive Html Resources For The Basic Mechanics 314 -- Chapter 16 Hiring Out: Web Hosting Options 317 -- Determine What Services You Want To Outsource 317 -- Learn From Others -- Reasons To Switch Web Hosting Companies 317 -- Talk To Others! 318 -- Primary Objectives When Retaining A Web Host 319 -- The Laundry List -- Components Of Web Host Service 319 -- Web Host Resources 320 -- Section 5 Marketing Your Services On The Internet 323 -- Chapter 17 Registering Your Web Site 325 -- How Search Engines Rank Web Pages 325 -- Before You Register: Use Search Engine Design Tips 325 -- Follow The Meta Tag Rules 326 -- Registering Your Site With The Top Sites 327 -- Registration Follow-up 328 -- Chapter 18 Understanding Your Market 330 -- The World Is Your Oyster 330 -- Group Dynamics And Demographics Of The Internet 331 -- Who Uses The Internet? -- Some General Facts 331 -- Internet Survey Resources 332 -- Other Demographic Resources 334 -- Creative Internet Marketing 334 -- Differentiating Your Web Site 336 -- Additional Marketing Resources 336 -- Chapter 19 Drumming Up Publicity 337 -- Promoting A Web Site 337 -- Ongoing Public Relations 339 -- Publicity Via E-mail 340 -- Publicity Via Content Submission 342 -- Publicity Resources 342 -- Section 6 Creating Maximum Productivity And Interconnectivity 345 -- Chapter 20 Hit The Efficient Frontier With An Intranet 347 -- What Is An Intranet? What Is An Extranet? 347 -- Can You Afford An Intranet? 348 -- Obstacles And Pitfalls To Intranet Development And Maintenance 348 -- Internet And Intranet Servers: Suggested Configurations 349 -- Additional Research Resources 352 -- Chapter 21 Ideas To Help You Work Faster And Smarter 353 -- Untraditional Networking 353 -- Intranets As A Knowledge Base 353 -- Client Resource Center 354 -- Webcasting For Information Dissemination 354 -- Legacy Data Wizards 355 -- Palmpilot Internet Resources 356 -- Mining Your Data 357 -- Meetings Without Walls 358 -- Appendix: Netiquette Guide 359 -- Electronic Mail And Files 359 -- Anonymous Ftp -- File Transfer Protocol 360 -- Electronic Communications 360 -- Listservs, Mailing Lists, And Discussion Groups 362 -- World Wide Web 364 -- The Ten Commandments For Computer Ethics 365 -- Web Site Index -- By Chapter 383. Brenda J. Mizgorski. Includes Index.