Pearson eText for Managing Supply Chain and Operations: An Integrative Approach -- Instant Access (Pearson+)

This title is available via Pearson+ and includes an eTextbook with audio on most titles. Pearson+ also offers expert videos, notes, and flashcards so you can learn anyway you like. Smart managers understand that firms do not act alone to produce products and services. Managing Supply Chain and Operations shows students who may all be involved, and how and why supply chain and operations management is important to their future careers. This text takes a balanced approach and, while rigorous, is not solely focused on quantitative material. The authors employ a four-part integrative model throughout the text that ties together the key functions of supply chain, operations, and customer relationship management that focuses on improving, innovating, and integrating in these areas. With cutting-edge material and an up-to-date global approach, the 2nd Edition is filled with scenarios and real-world examples that will prepare today’s students to be tomorrow’s successful managers.