Pearson eText for Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability -- Instant Access (Pearson+)

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This title is available via Pearson+ and includes an eTextbook with audio on most titles. Pearson+ also offers expert videos, notes, and flashcards so you can learn anyway you like. For courses in Strategic Management and Business Policy.   Utilize a Strategic Management Model to learn and apply key concepts   Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip readers with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well¿-researched and practically crafted lesson. Also included is a new chapter on Global Strategy.

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ISBN-10: 0137503504
ISBN-13: 9780137503506
Book pages: 512
Book language: English
Edition: 15
Binding: eBook
Publisher: Pearson+

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