Pearson eText for Basic Marketing Research -- Instant Access (Pearson+)
Author(s)
Naresh Malhotra
Naresh Malhotra
This title is available via Pearson+ and includes an eTextbook with audio on most titles. Pearson+ also offers expert videos, notes, and flashcards so you can learn anyway you like. Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
| ISBN-10: | 0137612354 |
|---|---|
| ISBN-13: | 9780137612352 |
| Book pages: | 512 |
| Book language: | English |
| Edition: | 4 |
| Binding: | eBook |
| Publisher: | Pearson+ |
