Pearson eText Essentials of Entrepreneurship and Small Business Management -- Instant Access (Pearson+)

This title is available via Pearson+ and includes an eTextbook with audio on most titles. Pearson+ also offers expert videos, notes, and flashcards so you can learn anyway you like. Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a  business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.