Organizing And Implementing The Marketing Effort: Text And Cases
Author(s)
Frank V. Cespedes
Frank V. Cespedes
Name in long format: | Organizing And Implementing The Marketing Effort: Text And Cases |
---|---|
ISBN-10: | 0201510448 |
ISBN-13: | 9780201510447 |
Book pages: | 818 |
Book language: | en |
Edition: | 1 |
Binding: | Hardcover |
Publisher: | Addison-wesley |
Dimensions: | 6.65 (w) x 9.55 (h) x 1.47 (d) |