Often Wrong, Never In Doubt: Unleash The Business Rebel Within

often Wrong, Never In Doubt Is An Inspirational Book From One Of America S Most Colorful And Exciting Entrepreneurs. Donny Deutsch Lays Out The Core Principles That Propelled Him To Create Tremendous Wealth, Build A Huge And Influential Business, And Become A National Personality. Using Inside Stories Of The Media, The Advertising Industry, And A Youth Spent Growing Up On The Streets Of New York, Donny Gives The Commonsense Bottom Line That He Has Learned Along The Way, Broken Down Into Real, Relevant And Inspiring Lessons That Will Be Useful To Everyone From The Front-line Sales Person To The Middle Manager To The Successful Corporate Executive

publishers Weekly

in 1983, Deutsch Joined His Father's Small New York City Advertising Agency And, Over The Next Two Decades, Built Its Annual Billings To $1.5 Billion. In 2000, He Sold The Company For $280 Million And Jumped Into Media, Creating A Film Production Company And Hosting A Cnbc Talk Show. There's A Lesson Or Two Worth Hearing In This Story, But Readers Will Have To Work To Find Them In The Midst Of Deutsch's Bluster. True To The Book's Title, He Delivers Contradictory Ideas With Equal Forcefulness-as When He Denounces Cigarette And Video Game Advertising As Socially Irresponsible, Yet Holds Up His Agency's Campaigns For Tanqueray And Drugs As Great Successes (the Amount Of Money We Made Advertising Pharmaceuticals Was Staggering). In The Chapter It All Comes Back To Babes, He Delivers This New Low For The Business Genre: I'm Not Going To Fuck Somebody For Business... Unless She's Really Hot. Why Not? I'd Fuck Her If We Weren't Doing Business. Yet He Astutely Argues, In A Chapter On The Hungry-eye Hiring Theory, That The Most Productive Employees Are Often A Little Angry; They've Got Something To Prove. Hit And Miss, This Book Suggests That, In Advertising At Least, The Quest For Success Is Best Fueled By Arrogance And Testosterone. (oct.) Copyright 2005 Reed Business Information.