New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization
Author(s)
Light, Larry
Kiddon, Joan
Light, Larry
Kiddon, Joan
| Name in long format: | New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization |
|---|---|
| ISBN-10: | 0134193822 |
| ISBN-13: | 9780134193823 |
| Book pages: | 240 |
| Book language: | en_US |
| Edition: | 1 |
| Binding: | Hardcover |
| Publisher: | Pearson FT Press |
| Dimensions: | Height: 9 Inches, Length: 6.3 Inches, Weight: 1.02955876354 Pounds, Width: 1 Inches |
