Multinational Product Strategy: A Typology For Analysis Of Worldwide Product Innovation And Diffusion
Author(s)
Leroy, Georges.
Leroy, Georges.
Georges Leroy. Includes Index. Bibliography: P. 206-211.
Keywords
International business enterprises--Management, Product management, HD69.I7 L44, 658.1/8
International business enterprises--Management, Product management, HD69.I7 L44, 658.1/8
| Name in long format: | Multinational Product Strategy: A Typology For Analysis Of Worldwide Product Innovation And Diffusion |
|---|---|
| ISBN-10: | 0275559904 |
| ISBN-13: | 9780275559908 |
| Book pages: | 220 |
| Book language: | en |
| Binding: | Hardcover |
| Publisher: | Praeger |
| Dimensions: | xviii, 220 p., : ill. ; 25 cm. |
