Multinational Marketing Management: Cases And Readings
Author(s)
Buzzell, Robert D. (robert Dow)
Quelch, John A.
Buzzell, Robert D. (robert Dow)
Quelch, John A.
[compiled By] Robert D. Buzzell, John A. Quelch. Bibliography: P. 499-500.
Keywords
Export marketing--Management, Export marketing--Management--Case studies, HF1009.5 .M85 1988, 658.8/48
Export marketing--Management, Export marketing--Management--Case studies, HF1009.5 .M85 1988, 658.8/48
| Name in long format: | Multinational Marketing Management: Cases And Readings |
|---|---|
| ISBN-10: | 0201079968 |
| ISBN-13: | 9780201079968 |
| Book pages: | 510 |
| Book language: | en |
| Edition: | 1 |
| Binding: | Paperback |
| Publisher: | Addison-wesley |
| Dimensions: | x, 500 p. : ill. ; 24 cm. |
