Multiattribute Decisions In Marketing: A Measurement Approach
Author(s)
Green, Paul E.
Green, Paul E.
[by] Paul E. Green [and] Yoram Wind. With Contributions By J. Douglas Carroll. Bibliography: P. 374-387.
Keywords
Decision making, Motivation research (Marketing), Marketing research, HF5415.3 .G697, 658.8
Decision making, Motivation research (Marketing), Marketing research, HF5415.3 .G697, 658.8
| Name in long format: | Multiattribute Decisions In Marketing: A Measurement Approach |
|---|---|
| ISBN-10: | 0030919150 |
| ISBN-13: | 9780030919152 |
| Book pages: | 396 |
| Book language: | en |
| Binding: | Hardcover |
| Publisher: | Dryden Press |
| Dimensions: | xvii, 396 p. illus. 24 cm. |
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