Microeconomics: Principles, Applications, and Tools
Author(s)
O'Sullivan, Arthur
Sheffrin, Steven M.
Perez, Stephen
O'Sullivan, Arthur
Sheffrin, Steven M.
Perez, Stephen
The book provides a clear, concise, and accessible presentation of key points.
Its hallmark feature includes a focus on the 5 Key Principles of Economics–1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), 5) The Reality Principle (distinguishing real from nominal magnitudes).
For financial professionals and analysts.
Name in long format: | Microeconomics: Principles, Applications, and Tools |
---|---|
ISBN-10: | 0136094058 |
ISBN-13: | 9780136094050 |
Book pages: | 480 |
Book language: | en |
Edition: | 6 |
Binding: | Paperback |
Publisher: | Prentice Hall |
Dimensions: | Height: 10.9 Inches, Length: 8.62 Inches, Weight: 4.6737999544 Pounds, Width: 0.71 Inches |