Message-Attitude-Behavior Relationship: Theory, Methodology, and Application (Human communication research series)

For Many Years, There Has Been A Need In The Social And Behavioral Sciences For A Single Volume Providing A Precise And Careful Treatment Of Axiomatic, Causal Processes, And Sets-of-laws Approaches To Theory Construction. In This Volume, We Have Brought Together Applications Of Stochastic, Path Analytic, And Multidimensional Scaling Research Methodologies To Advance Understanding Of One Of The Behavioral Sciences' Most Troublesome Problems: The Defining Of The Relationship Between Messages, Attitudes, And Behaviors. Specifically, The Material Presented Here Has Important Implications For Ongoing Controversies In Communication, Psychology, Social Psychology, Sociology, And Anthropology Regarding The Relationship Of Alternative Methods Of Theory Construction And Mathematical Modeling Techniques. This Volume Will Advance Understanding Of Alternative Conceptualizations Of Various Message Strategies, Cognitive And Information Processing Models, And Their Relevance To The Study Of Behavior. Social Scientists Engaged In Behavioral Research Will Find This Comparative And Integrative Approach Both Interesting And Powerful. Attitudes, Behaviors, And Messages : An Introductory Overview / Robert D. Mcphee And Donald P. Cushman -- An Atomized, Stochastic Model Of The Behavioral Effects Of Message Campaigns / Dean E. Hewes -- Foundations Of Cognitive Theory : A Multidimensional Model Of The Message-attitude-behavior Relationship / Joseph Woelfel -- The Relationship Of Attitudes And Behavior : A Constructivist Analysis / Daniel J. O'keefe -- An Information-processing Explanation Of Attitude-behavior Inconsistency / Joseph N. Cappella And Joseph P. Folger -- Attitude-verbal Report-behavior Relationships As Casual Processes : Formalization, Test, And Communication Implications / David R. Seibold -- Behavior And Hierarchies Of Attitudes : A Deterministic Model / Marshall Scott Poole And John E. Hunter -- The Message-attitude-behavior Relationship From The Point Of View Of The Actor / Robert T. Craig -- Wittgenstein's Philosophical Investigations And The Relationship Between Mental States And Social Action / Thomas J. Larkin -- A Structural-functional Model Of The Message-attitude-behavior Relationship / Norman E. Fontes, Jennifer L. Shelby, And Barbara O'connor -- Afterword / Gerald L. Miller. [edited] By Donald P. Cushman, Robert Mcphee. Includes Bibliographies And Indexes.