Marketing research: Measurement and method : a text with cases
Author(s)
Tull, Donald S
Tull, Donald S
Donald S. Tull, Del I. Hawkins. 1976 Ed. Published Under Title: Marketing Research; Meaning, Measurement, And Method. Includes Bibliographical References And Index.
| Name in long format: | Marketing research: Measurement and method : a text with cases |
|---|---|
| ISBN-10: | 0024217603 |
| ISBN-13: | 9780024217608 |
| Book pages: | 796 |
| Book language: | en |
| Edition: | 2nd |
| Binding: | Hardcover |
| Publisher: | Macmillan |
| Dimensions: | Weight: 1.74 Pounds |
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