Marketing Research: Measurement and Method
Author(s)
Tull, Donald S.
Hawkins, Del I.
Tull, Donald S.
Hawkins, Del I.
Name in long format: | Marketing Research: Measurement and Method |
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ISBN-10: | 0029461839 |
ISBN-13: | 9780029461839 |
Book pages: | 750 |
Book language: | en |
Edition: | 5th edition |
Binding: | Paperback |
Publisher: | Prentice Hall (Higher Education Division, Pearson Education) |
Dimensions: | Weight: 2.78664299168 Pounds |