Marketing Management: Text and Cases
Author(s)
Dolan, Robert J.
Dolan, Robert J.
This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn.
Keywords
Marketing & Sales Management, Marketing - Professional & Reference
Marketing & Sales Management, Marketing - Professional & Reference
| Name in long format: | Marketing Management: Text and Cases |
|---|---|
| ISBN-10: | 007249980X |
| ISBN-13: | 9780072499803 |
| Book pages: | 512 |
| Book language: | en |
| Edition: | 1 |
| Binding: | Hardcover |
| Publisher: | McGraw-Hill/Irwin |
| Dimensions: | Height: 9.9 Inches, Length: 8 Inches, Width: 0.9 Inches |
