Marketing Management: Strategy, Planning, And Implementation
Author(s)
Benson P Shapiro
Robert J Dolan
John A Quelch
Benson P Shapiro
Robert J Dolan
John A Quelch
Name in long format: | Marketing Management: Strategy, Planning, And Implementation |
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ISBN-10: | 0256031541 |
ISBN-13: | 9780256031546 |
Book pages: | 840 |
Binding: | Textbook Binding |
Publisher: | Richard D Irwin |