Marketing Management: Strategies and Programs
Author(s)
Guiltinan, Joseph
Paul, Gordon W.
Guiltinan, Joseph
Paul, Gordon W.
Name in long format: | Marketing Management: Strategies and Programs |
---|---|
ISBN-10: | 0071008314 |
ISBN-13: | 9780071008310 |
Book pages: | 480 |
Book language: | en_US |
Binding: | Paperback |
Publisher: | McGraw-Hill Education (ISE Editions) |