Marketing Management Readings: From Theory To Practice, Vol. 3 (marketing Management Series)
Author(s)
Benson P. Shapiro
Robert J. Dolan
John A. Quelch
Benson P. Shapiro
Robert J. Dolan
John A. Quelch
Name in long format: | Marketing Management Readings: From Theory To Practice, Vol. 3 (marketing Management Series) |
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ISBN-10: | 0256031525 |
ISBN-13: | 9780256031522 |
Book pages: | 576 |
Binding: | Paperback |
Publisher: | Richard D Irwin |