Marketing Management: Knowledge and Skills, 11th Edition
Author(s)
J. Paul Peter
James H. Donnelly, Jr.
J. Paul Peter
James H. Donnelly, Jr.
Name in long format: | Marketing Management: Knowledge and Skills, 11th Edition |
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ISBN-10: | 0077861051 |
ISBN-13: | 9780077861056 |
Book pages: | 816 |
Book language: | en |
Edition: | 11th |
Binding: | Hardcover |
Publisher: | McGraw-Hill Education |
Dimensions: | Height: 10.3 Inches, Length: 8.2 Inches, Weight: 3.1195410073 Pounds, Width: 1.2 Inches |