Marketing Management: Knowledge and Skills
Author(s)
J. Paul Peter
James H. Donnelly Jr.
J. Paul Peter
James H. Donnelly Jr.
Name in long format: | Marketing Management: Knowledge and Skills |
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ISBN-10: | 0071154604 |
ISBN-13: | 9780071154604 |
Book pages: | 864 |
Book language: | en |
Binding: | Paperback |
Publisher: | McGraw-Hill Professional |
Dimensions: | Weight: 3.4061419479 Pounds |