Marketing Management: Analysis, Planning, Implementation, and Control
Author(s)
Kotler, Philip
Kotler, Philip
Focuses On The Major Dcisions That Marketing Managers And Top Management In Their Efforts To Harmonize The Organization's Objectives, Capabilities, And Resources With Marketplace Needs And Opportunities.
| Name in long format: | Marketing Management: Analysis, Planning, Implementation, and Control |
|---|---|
| ISBN-10: | 0132435101 |
| ISBN-13: | 9780132435109 |
| Book pages: | 837 |
| Book language: | en |
| Edition: | 9th |
| Binding: | Hardcover |
| Publisher: | Pearson College Div |
| Dimensions: | Height: 10.25 Inches, Length: 8 Inches, Width: 1.25 Inches |
