Marketing management: Analysis, planning, and control (The Prentice-Hall series in marketing)

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Name in long format: Marketing management: Analysis, planning, and control (The Prentice-Hall series in marketing)
ISBN-10: 0135579279
ISBN-13: 9780135579275
Book pages: 792
Book language: en
Edition: 5th
Binding: Hardcover
Publisher: Prentice-Hall