Marketing Management: A Strategic Planning Approach (Color Slide Program of the Great Masters)
Author(s)
Buell, Victor P.
Buell, Victor P.
Victor P. Buell. Includes Indexes. Bibliography: P. 666-672.
Name in long format: | Marketing Management: A Strategic Planning Approach (Color Slide Program of the Great Masters) |
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ISBN-10: | 0070088659 |
ISBN-13: | 9780070088658 |
Book pages: | 682 |
Book language: | en |
Binding: | Hardcover |
Publisher: | McGraw-Hill College |
Dimensions: | xxi, 682 p. : ill. ; 25 cm. |