Marketing Management: A Strategic Decision-Making Approach
Author(s)
Mullins, John
Walker, Orville
Boyd, Jr., Harper
Mullins, John
Walker, Orville
Boyd, Jr., Harper
Name in long format: | Marketing Management: A Strategic Decision-Making Approach |
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ISBN-10: | 0073381160 |
ISBN-13: | 9780073381169 |
Book pages: | 576 |
Book language: | en_US |
Edition: | 7 |
Binding: | Paperback |
Publisher: | McGraw-Hill/Irwin |
Dimensions: | Height: 9.9 Inches, Length: 8 Inches, Weight: 2.19139488428 Pounds, Width: 0.7 Inches |