Marketing Management (12th Edition)
Author(s)
Kotler, Philip
Keller, Kevin Lane
Kotler, Philip
Keller, Kevin Lane
Philip Kotler, Kevin Keller. Includes Bibliographical References And Index.
Keywords
Marketing--Management, HF5415.13 .K64 2006, 658.8
Marketing--Management, HF5415.13 .K64 2006, 658.8
| Name in long format: | Marketing Management (12th Edition) |
|---|---|
| ISBN-10: | 0131457578 |
| ISBN-13: | 9780131457577 |
| Book pages: | 816 |
| Book language: | en |
| Edition: | 12 |
| Binding: | Hardcover |
| Publisher: | Prentice Hall |
| Dimensions: | Height: 10.92 Inches, Length: 8.76 Inches, Weight: 4.25051241136 Pounds, Width: 1.385 Inches |
