MARKETING IMAGINATION NEW EXPANDED EDITION
1. Marketing And The Corporate Purpose -- 2. The Globalization Of Markets -- 3. The Industrialization Of Service -- 4. Differentiation, Of Anything -- 5. Marketing Intangible Products And Product Intangibles -- 6. Relationship Management -- 7. The Marketing Imagination -- 8. Marketing Myopia -- 9. Exploit The Product Life Cycle -- 10. Innovative Imitation -- 11. Marketing And Its Discontents. Theodore Levitt. Includes Bibliographical References And Index.
| Name in long format: | MARKETING IMAGINATION NEW EXPANDED EDITION |
|---|---|
| ISBN-10: | 0029191807 |
| ISBN-13: | 9780029191804 |
| Book pages: | 238 |
| Book language: | en |
| Edition: | Expanded |
| Binding: | Hardcover |
| Publisher: | Free Press |
| Dimensions: | Height: 9.25 Inches, Length: 6.25 Inches, Weight: 0.95 Pounds, Width: 1 Inches |
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