Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition)
Author(s)
Lilien, Gary L.
Rangaswamy, Arvind
Lilien, Gary L.
Rangaswamy, Arvind
| Name in long format: | Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition) |
|---|---|
| ISBN-10: | 0130355496 |
| ISBN-13: | 9780130355492 |
| Book pages: | 518 |
| Book language: | en_US |
| Edition: | 2 |
| Binding: | Hardcover |
| Publisher: | Pearson Education |
| Dimensions: | Height: 10.4 Inches, Length: 8.3 Inches, Width: 1.1 Inches |
