Marketing Engineering: Computer-assisted Marketing Analysis And Planning
Author(s)
Gary L. Lilien
Arvind Rangaswamy
Gary L. Lilien
Arvind Rangaswamy
Name in long format: | Marketing-engineering--computer-assisted-marketing-analysis-and-planning |
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ISBN-10: | 0131225138 |
ISBN-13: | 9780131225138 |
Publisher: | Pearson Education |