Marketing Channels: A Relationship Management Approach

Pt. I. Marketing Channels Framework. Ch. 1. Marketing Channels: Information-driven, Customer-steered. Ch. 2. Channel Roles In A Virtual Marketplace. Ch. 3. Attaining Competitive Advantage Through Channel Design. Ch. 4. Marketing Mix And Relationship Marketing -- Pt. Ii. Channel Exosystems. Ch. 5. Managing Uncertainty In The Channel Environment. Ch. 6. Channel Relationships In The Global Village. Ch. 7. Legal And Ethical Imperatives In Channel Relationships -- Pt. Iii. Channel Microsystems. Ch. 8. Conflict Resolution Strategies. Ch. 9. Information Systems And Relational Logistics. Ch. 10. Developing Positive Channel Relationships -- Pt Iv. Channel Mesosystem. Ch. 11. Transaction Costs And Vertical Marketing Systems. Lou E. Pelton, David Strutton, James R. Lumpkin. Includes Bibliographical References And Index.