Marketing Challenges: Cases and Exercises
Author(s)
Christopher H. Lovelock
Charles B. Weinberg
Christopher H. Lovelock
Charles B. Weinberg
Name in long format: | marketing_challenges-cases_and_exercises |
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ISBN-10: | 007834624X |
ISBN-13: | 9780078346248 |
Book language: | en |
Binding: | Hardcover |
Publisher: | McGraw-Hill Inc.,US |