Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition)

Author(s)

Name in long format: Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition)
ISBN-10: 0130145467
ISBN-13: 9780130145468
Book pages: 416
Book language: en_US
Edition: 2nd
Binding: Paperback
Publisher: Prentice Hall
Dimensions: Height: 0.62 Inches, Length: 9.25 Inches, Weight: 1.2897042327 Pounds, Width: 7.03 Inches

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