Market-based Management: Strategies For Growing Customer Value And Profitability
Author(s)
Roger J. Best
Roger J. Best
Name in long format: | Market-based Management: Strategies For Growing Customer Value And Profitability |
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ISBN-10: | 0131211935 |
ISBN-13: | 9780131211933 |
Book language: | en |
Publisher: | Prentice Hall |