Market-Based Management: Strategies for Growing Customer Value and Profitability
Author(s)
Best, Roger J.
Best, Roger J.
Name in long format: | Market-Based Management: Strategies for Growing Customer Value and Profitability |
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ISBN-10: | 0131064851 |
ISBN-13: | 9780131064850 |
Book pages: | 424 |
Book language: | en |
Edition: | 1 |
Binding: | Paperback |
Publisher: | Prentice Hall College Div |
Dimensions: | Height: 9.25 Inches, Length: 0.75 Inches, Weight: 1.4109584768 Pounds, Width: 7.25 Inches |