Managing Your Reputation: How To Plan And Run Communications Programmes That Win Friends And Build Success

Basic Principles : Understand This Public Relations Business -- Board Policy : Win A Good Reputation Through Action From The Top -- Managing The Function : Manageme Your Communcationsinvestment -- Objectives : Plan Public Relations That Will Achieve Real Advances -- Appraisal : Measure The Public Relations Effectiveness -- Marketing : Make Public Relations Work Closely Iwth Marketing -- Employees : Mobilize A Vast Volunteer Army Of Goodwill Ambassadors -- Public Affairs : Set The Agenda For Legislators And Opinion Leaders -- Corporate/investor Relations : Build A Corporate Reuptation That Becomes The Company -- Issues And Crises : Plan Issues Management To Be Your Reputation Insurance -- Personal Skills : Develop Your Own Expertise To Communicate Effectively. Roger Haywood. Includes Index.