Managing New Product Innovation

Author(s)

New product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and enthusiasm at all levels of an organization, which serves to unlock potential and can turn the entire organizational pyra

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ISBN-10: 0203212177
ISBN-13: 9780203212172
Book pages: 249
Book language: English
Edition: 1
Binding: eBook
Publisher: CRC Press
Dimensions: Page Fidelity

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