Managing In The Marketspace
Author(s)
Jeffrey F. Rayport
John J. Sviokla
Harvard Business School. Division of Research
Jeffrey F. Rayport
John J. Sviokla
Harvard Business School. Division of Research
The Core Of Business Activity - The Process Of Creating And Extracting Value - Is Increasingly Shifting From The Traditional Realm Of The Physically Defined Or Reality-based, Marketplaces To Another Quite Different Realm. It Is Different Because It Is Defined By Information. We Call It The Marketspace.
| Name in long format: | Managing In The Marketspace |
|---|---|
| ISBN-10: | 0000946087 |
| ISBN-13: | 9780000946089 |
| Book pages: | 10 |
| Book language: | en |
