Loops: The Seven Keys to Small Business Success

“Every small business owner can significantly benefit from

the LOOPS approach to small business.”

—Steve Dee, former president, Wyler’s Foods

WHAT ARE “LOOPS”? Loops are the essential keys to success in any small

business. They are the relationships you build. The services you perform. The

products you deliver. If you want to thrive in today’s economy, you need to close

all the loops:

Loop One: Manage Your Experience Zones

Loop Two: Build a Winning Culture with Vision Moments

Loop Three: Help Execute Fundamentals with a Loops Group

Loop Four: Standardize Every Process

Loop Five: Innovate Constantly

Loop Six: Live in the Real World

Loop Seven: Lead by Example

Legendary small business consultant Mike Chaet and bestselling Fish! coauthor

Stephen Lundin combine years of hands-on experience with a refreshingly simple concept

that goes straight to the heart of successful entrepreneurship.

Relating the personal journey of a young man entering the world of small business,

the authors explain how to close the seven essential loops that really matter—

the commitments that build trust, the innovations that improve service, and the

day-to-day routines that deliver real results.

Mike Chaet, Ph.D., a.k.a. “The Club Doc,”

is the founder and president of CMS International,

the fitness industry’s largest consulting

firm. A lecturer, author, and consultant,

he has been involved in the development and

management of over 2,500 clubs and small

businesses worldwide.

Stephen C. Lundin, Ph.D., is a bestselling

author, speaker, filmmaker, and graduate

school professor. His book Fish! has appeared

continuously on the Wall Street

Journal and BusinessWeek bestseller lists,

and has been published in 34 languages.