kidfluence: The Marketer's Guide to Understanding and Reaching Generation Y - Kids, Tweens and Teens
Author(s)
Sutherland, Anne
Thompson, Beth
Sutherland, Anne
Thompson, Beth
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
| Name in long format: | kidfluence: The Marketer's Guide to Understanding and Reaching Generation Y - Kids, Tweens and Teens |
|---|---|
| ISBN-10: | 0071436170 |
| ISBN-13: | 9780071436175 |
| Book pages: | 256 |
| Book language: | en |
| Edition: | 1 |
| Binding: | Kindle Edition |
| Publisher: | McGraw Hill |
| Dimensions: | Page Fidelity |
