kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens

Kidfluence Details The Latest Research On The Demographic And Socio-cultural Trends Of Young Adults Born After 1980--generation Y. This What Works And What Doesn't Book Provides Marketers And Advertisers With Sometimes-surprising Findings On What Information And Products These Kids Really Want, And How To Reach Them Most Effectively Without Turning Them Off Completely. Looking Back: 20th Century Parents And Kids -- The Way We Were -- The Age Of Change: The 20th Century -- The Boomers' New Outlook -- The Boomers Have Kids--or Not! -- Boomers With Babies -- The New Status Of Children -- In Search Of Eternal Youth -- Today's Families: Variations On A Theme -- Dual-income Families -- Single-parent Families -- Blended Families -- Multi-generational Living -- The Impact Of Change -- Modern-day Experiences Of Kids -- An Explosion Of Technology And Information -- Kagoy (kids Are Getting Older Younger) -- Sports And Structure -- Hitting Puberty Earlier -- The Influences Of Multiculturalism -- Have Kids, Will Travel -- The Wired World: Its Impact On Kids -- Tv Times -- Always On, Always Available -- The Influence Of Tv Advertising -- Computer Culture -- Influence In Action -- Kids' Pop Culture -- Prosperity -- The Acceleration Of More -- Why Kids Mean Business -- If Not Trees, Where Does The Money Come From? -- What Does $100-plus Billion Buy? -- Older Kids Have More Cash -- Kids Buying Kid Stuff -- Kids Love Fashion -- Toys And Collectibles -- The Movies -- Kidfluence Creates New Businesses -- Kids' Home Fashion -- Making Kids A Business -- Reaching Kids In School -- Kids Influencing Family Purchases -- The Nag--giving In Means Big Business -- Nag Factor -- Two Types Of Nagging -- Pushovers Or Meanies? -- Upping The Influence: From Penny Candy To Cars -- Influence Has Changed The Travel Business -- Kidtailing To Generation Y -- Kids As Future Purchasers. Anne Sutherland, Beth Thompson. Originally Published By Mcgraw-hill Ryerson In Canada In 2001--copyright Page. Includes Bibliographical References (p. 179-182) And Index.