Introduction to Electronic Commerce (2nd Edition)

written By Experienced Authors Who Share Academic As Well As Real-world Practices, This Text Features Exceptionally Comprehensive Yet Manageable Coverage Of A Broad Spectrum Of E-commerce Essentials From A Global Point Of View.

overview Of Electronic Commerce; E-marketplaces: Mechanisms, Tools, And Impacts Of E-commerce; Retailing In Electronic Commerce: Products And Services; Online Consumer Behavior, Market Research, And Advertisement; B2b E-commerce; Innovative Ec Systems: From E-government And E-learning To C2c E-commerce And Collaborative Commerce; The Web 2.0 Environment And Social Networks; Mobile Computing And Commerce; E-commerce Security And Fraud Protection; Electronic Payment Systems, Order Fulfillment, And Other Services; Ec Strategy And Implementation: Justification, Globalization, Smes, And Regulatory And Ethical Issues

perfect For Anyone Looking For A Brief Or Supplemental Text On Ec. Ideal For Busy Executives.