International Marketing (The McGraw-Hill/Irwin Series in Marketing)
Author(s)
Cateora, Philip R.
Graham, John L.
Cateora, Philip R.
Graham, John L.
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website,helping to provide updates to text content in this continually changing field.
| Name in long format: | International Marketing (The McGraw-Hill/Irwin Series in Marketing) |
|---|---|
| ISBN-10: | 0071111026 |
| ISBN-13: | 9780071111027 |
| Book pages: | 697 |
| Book language: | en |
| Edition: | 12 |
| Binding: | Hardcover |
| Publisher: | McGraw-Hill |
| Dimensions: | Height: 10.700766 Inches, Length: 8.598408 Inches, Weight: 3.38630034432 Pounds, Width: 0.999998 Inches |
