Integrated Advertising, Promotion, and Marketing Communications (8th Edition)
Author(s)
Clow, Kenneth E.
Baack, Donald E.
Clow, Kenneth E.
Baack, Donald E.
Name in long format: | Integrated Advertising, Promotion, and Marketing Communications (8th Edition) |
---|---|
ISBN-10: | 0134484134 |
ISBN-13: | 9780134484136 |
Book pages: | 512 |
Book language: | en |
Edition: | 8 |
Binding: | Paperback |
Publisher: | Pearson |
Dimensions: | Height: 10.8 Inches, Length: 8.5 Inches, Weight: 1.9400679056 Pounds, Width: 0.7 Inches |