Innovations And Institutions
Author(s)
Vermeulen, Patrick Alexander Maria
Raab, Jörg.
Vermeulen, Patrick Alexander Maria
Raab, Jörg.
Merging academic and critical analysis of extensive qualitative data with practical recommendations for companies, this book is a rich account of how new products are brought to market, that considers both successes and failures in equal measure.
| Name in long format: | Innovations And Institutions |
|---|---|
| ISBN-10: | 0203964055 |
| ISBN-13: | 9780203964057 |
| Book pages: | 180 |
| Book language: | en |
| Publisher: | Routledge |
